Apple has taken a groundbreaking step by becoming the first smartphone manufacturer to integrate ChatGPT directly into its operating system, effectively embedding AI capabilities into its smartphones. However, according to recent rumors, another prominent tech brand is negotiating with OpenAI to bring GPT-powered AI features to its devices. Interestingly, this company already has its own AI system, but its progress in development appears to be limited.
GPT Could Arrive on Galaxy Devices
It’s unclear whether Samsung or OpenAI initiated the negotiations, but it seems the South Korean giant has more to gain from such a partnership. Samsung has been working on its own AI technology for several years, but there haven’t been any significant breakthroughs. This isn’t surprising, as training a neural network requires vast resources, skilled professionals, and, most importantly, time – something Samsung lacks in its race against Apple. With Apple setting new benchmarks, Samsung can’t afford to lag, reports Wccftech.
The intriguing question is why Samsung hasn’t turned to Google, with whom it has a long-standing partnership. Historically, the two companies have often exchanged features and collaborated closely. One plausible theory is that Samsung may be retaliating against Google’s decision to shift its Pixel processors to TSMC, moving away from Samsung’s semiconductor solutions. It seems both companies are now focused on pursuing what’s best for their strategies.
Rumored Partnership Gains Traction in Korea
Although rumors of a potential Samsung-OpenAI collaboration have surfaced before, South Korean outlet KoreaHerald added credibility to the speculation with a detailed report last Friday. Unfortunately, Samsung declined to comment on the matter directly, stating only:
“We encourage an open ecosystem and remain open to collaborating with all of our partners.”
If this partnership materializes, it could be a significant win for OpenAI as well, especially in advancing Gemini—a direct competitor to Google’s AI tools—onto Pixel devices and other Android smartphones.
Samsung’s AI Efforts Lag Behind
Samsung, despite some progress in AI, has yet to achieve widespread recognition for its technology. Galaxy’s AI features are believed to be at least partially powered by Google’s tools, with familiar branding like Gemini visible even at launch. However, this integration pales in comparison to the seamless AI capabilities offered by Apple.
Samsung’s next major product launch is expected in January, unless there are changes to their schedule. This event may provide further clarity on the potential collaboration with OpenAI.
OpenAI’s Broader Ambitions
Meanwhile, reports suggest OpenAI is considering creating its own browser and search engine to compete with Google. Such a move would be strategic, as the U.S. antitrust authorities have highlighted Google’s dominance in the advertising and internet browser markets.
If OpenAI and Samsung succeed in forging a partnership, it could mark a new era in smartphone AI integration, benefiting both companies as they strive to redefine industry standards.
